We know that advocacy and promotion is crucial in the sustainability of our activity. I wrote letters to send to principals to notify them of district coaching awards and to superintendents for administrator of the year. I see the impact of the letters that are sent on behalf of NSDA to my principal when students are named All-American, etc. This is another way we can promote. My letter templates are attached. Note that there is some Kentucky-specific language and they have our district letterhead, but feel free to use as you see fit.